What is Gameinsight?
We are online digital football platform for everyone

A place where you can collaborate, learn and connect with others

We offer simple user friendly tools
Why are we different?
We are a blend of a social network combined with user friendly tools

We always offer a unique and personal service

The best education available for everyone

Who is it for?
  • Clubs

  • Schools

  • Coaches

  • Players

  • Parents

  • Director of Coaching

  • Federations

Designed by elite coaches and players worldwide

We incorporate match analysis from the UEFA Champions League and other competitions to improve football intelligence for you and your teams.

Sign up to waiting list

GI Clubs

We've designed our memberships to serve the entire football family, from individuals to teams of all sizes




Basic platform access



per month

Full content access for individual players or coaches

Planning and development tools



per year

Full content access for a limited number of players and coaches

Team management and player development tools

Team or player evaluations

Contact us for schools pricing



base price per year

Full content access for unlimited users

Club activity monitor

Club development tools

Early access pricing, subject to change for future subscribers


We believe that football is for everyone. No one should be hindered in their football development due to their circumstances or opportunities in life. Full access and information are key in democratizing the sport, and we at Gameinsight have made that our number one priority.

We want to share the most advanced knowledge throughout the entire football community and create a worldwide network that is as universal and diverse as the sport. 

We also understand that not every club has unlimited resources- we want to make your life easier by providing tools that optimize your time- such as exercise and session planner and squad management.

Free accounts are available to everyone, allowing users to tour the Gameinsight platform and enjoy a limited range of features.

After signing up, you can upgrade your account to access the full range of Gameinsight’s premium features and courses.

A single module is typically comprised of 3 different levels, escalating in difficulty.  Each level is made up of 5 parts, where you advance through each before moving on to the next level. 

To begin a module, you will watch a series of educational videos, where you learn about specific themes. After watching the videos, you are evaluated. After completing these tests, the next course level is unlocked and your learning advances.

The Gameinsight educational model is built around decision-making: the most important element of success in football.

As of now, English is the only language on our platform, however we are also developing additional core language groups for future versions.

Players can grow their game intelligence independently and at their own pace. We offer a deeper understanding of development and allow a variety of different pathways. 

Gameinsight’s tools are designed for players looking to optimize their development process. We offer a comprehensive CV builder, where you can create a user profile and upload and store/share all of your highlights. Additionally, our vast professional network allows you to share and connect with teams and coaches across the globe..

Regularly.  We aim for a high tempo of new content, relevant to the needs and interests of the global football community. These include new courses, expert seminars, community events, online panel discussions, and of course, constant updates of our existing features.

You choose your priorities. How you focus and train for pace, strength, and technique is as important as how those factors are used in competition.

Our team

Edwin Condrup

Head of Sales

Jesse Edge

Head of marketing

Jon Burklo

Educational content

Gareth Hamilton

Sales Canada

GI Partners

Thomas Edselius


During Thomas’ 30-year career, he has worked with many multinational companies in various sectors such as AIK Fotball, Linklaters Advokatbyrå, Omega SA and Price Waterhouse AB. Thomas has extensive experience in leadership and organizational development. Thomas served as the CEO for AIK Fotball, one of Scandinavia’s leading football clubs, for four years. He is internationally-proficient with experience from diverse teams and functions—virtual as well as local. Thomas has a bachelor’s degree in economics from Uppsala University and has studied for several years in Missouri, USA and Basel in Switzerland.

E-mail: thomas.edselius@gameinsight.sport

Phone number: 0046 – 73 091 12 11

John Wall


John is a top development coach and analyst in Sweden. His work is broad and prolific even at a young age. He served with distinction for professional teams as senior Head Coach, Technical Director, and Head Analyst. In charge of AIK Fotball’s top Swedish youth teams, he graduated many players to elite professional careers. John also worked as an analyst with the Finnish National team and contributes to football programming on television and podcasts. He authored several books and manuals on football theory. John is an expert in club culture development—on and off the field—contributing to smart long-term recruitment, and helping youth players attain their senior potential.

E-mail: john.wall@gameinsight.sport

Phone number: 0046-723228106

Edwin Condrup

Head of Sales

Edwin was born and raised in Landskrona, southern Sweden, and currently lives in Malmö. He is an active professional player currently representing Lunds BK. He previously played for Landskrona BoIS in the Swedish Division 1 and Superettan, and Varbergs BoIS in Superettan and Allsvenskan. 

Besides football and Gameinsight, Edwin works with Akea—part of Eleda Group—and runs an investment company together with his siblings.

E-mail: edwin.condrup@gameinsight.sport

Phone number: 0046-73 326 69 74 

Jesse Edge

Head of marketing

Jesse is a New Zealand international and former youth captain, playing professionally as a defender and defensive midfielder in the Netherlands, Italy, Slovakia, Czech Republic, and Sweden. He still plys his trade as a player and youth coach in Sweden while representing Gameinsight across the South Pacific.

E-mail: jesse.edge@gameinsight.sport

Phone number: 0046 76-037 75 72 

Filip Pivkovski

Sales EU

Filip is in an exclusive club of players who represented two national teams—Sweden and North Macedonia. A product of Malmö FF’s respected academy, his promising career as a pacey, offensive player saw him compete at a young age in Italy and England before becoming hampered by injury. 

After much rehab and recovery, Filip trained in scouting and analysis. He quickly developed prolific expertise in spotting talent and evaluating opposition, now maintaining an extensive elite player network.

Email: filip.pivkovski@gameinsight.sport

Phone number: 0046-70 267 67 49 

Cameron Stoltz

Sales US

Cam Pagani Stoltz has decades of coaching and administration experience including club, high school and collegiate programs. Cam coordinated national coaching schools for US Soccer and worked for the US-hosted 1994 World Cup.

From 2016 to 2020, Cam was Commissioner of the Minnesota Youth Soccer Association. He was the Head Coach for the men’s and women’s programs at Dakota County Technical College from 2002-2015, where he was also Athletic Director. Cam also coached at Minnesota State University Mankato and South Mountain Community College in Phoenix, Arizona. His combined record as a college head coach is  382 wins, 59 draws, and 256 losses.

Cam was also head coach at Tempe High School (Arizona), Mankato East (Minnesota), and returned to scholastic level this year becoming the New Prague (Minnesota) boys’ head coach. He lives in New Market, Minnesota with his wife Lisa and two boys, Mason and Max.


E-mail: cameron.stoltz@gameinsight.sport

Phone number: 001 – (952) 454-5578

Jon Burklo

Educational content


After playing professionally for 3 years in Europe and the US, Jon started his coaching career in San Antonio, TX with Lonestar SC San Antonio. Over the next 6 years, Jon coached at nearly every level of the game including youth, college and at the first team level with Corinthians FC SA in their inaugural season in the NPSL (4th division).

In 2015, he moved to St Louis to work with one of the strongest player development clubs in the country, St Louis Scott Gallagher, where he coached in the US Development Academy and with a number of players now playing in MLS and at the highest level in Europe. In 2019, 

Jon took a position as Academy Director with RISE SC now competing in MLS NEXT, the highest level of play for youth soccer in the US. By way of licensure, Jon received his USSF A license in 2012 and the USSF Academy Director License in 2021.


E-mail: jon.burklo@gameinsight.sport

Phone number: 001 (210) 792 9913 

Niclas Bystedt


Gareth Hamilton

Sales Canada

Gareth started coaching in 1994 and has been involved in all levels of the game spanning over three continents. Representing Northern Ireland at youth level and playing in the NCAA, Gareth quickly transitioned to coaching. 

Having worked with The FA, Coerver Coaching and Arsenal FC Academy, Gareth was appointed as the Head Coach for the Arsenal Soccer School joint venture with Emirates Airlines in Dubai. Since arriving in Canada he has worked with Toronto FC academy, held the position of Technical Director for Toronto

Email: gareth.hamilton@gameinsight.sport
Play Video
Liam Murtaugh

Creative Director

A design professional for over a decade, Liam guided an array of sport, culture, education, and corporate enterprises in evolving their visual identity and creative strategy. He’s served professional football clubs and apparel brands throughout North America and Europe, following education in the US, UK, and Germany. Originally from Chicago, he now lives in Vilnius, Lithuania.

Toni Mickiewicz

VP for Development

As a 5-year-old watching training sessions of the Egyptian club Heliopolis from his bedroom window, Toni became forever bound to the sport. He lived and worked in 19 countries on 5 continents, fluently speaks 5 major footballing languages, and always found the sport to be his natural medium and gateway to the world. He self-developed as a scout and scouting instructor from 2003, working in all levels from top European competitions to inner-city community football. Toni manages a network of professionals active in nearly every corner of the globe, and facilitates information and scouting services for international clients.

E-mail: toni.mickiewicz@gameinsight.sport

Phone number: 0046-76 007 33 21 

Hans Backe

Advisor and Board Member

Hans ‘Hasse’ Backe is one of Scandinavia’s most experienced football managers. Winning experience from ten countries—including with Manchester City in the English Premier League, New York Red Bulls in the US, FC Copenhagen, as well as the Finnish and Mexican National Teams— provided him a wealth of knowledge to transmit to Gameinsight’s community. Hasse is now a top pundit on Swedish television and a mentor to other coaches.

Lars Lagerbäck

Football Advisor

Lars wrote himself into football legend with his monumental success as head coach of the Iceland National Team for six years. Most notably he led Iceland to Euro 2016—its first major tournament. They drew eventual champions Portugal, conquering Austria and England, only falling to the hosts France in the quarterfinal. He was formerly head coach of Sweden and Norway’s national teams.

Chris Harris

Western Partnerships Representative

A Bay Area local and former professional in European leagues, Chris Harris played youth football with Bay Oaks, Santa Clara SC, and Mustang SC. He had remarkable success with his 89 and 90 boys state and regional Olympic Development Program (ODP) teams, as well as playing with the U17 United States National Team. Chris went on to play in Bulgaria, Finland and Sweden before becoming a coach and personal trainer in the US and Sweden.

Eric Rudland

Midwest Partnerships Representative

Eric has more than 20 years of history working in football. His experience spans Europe and North America as a porting Director, coach, scout and player. Eric previously worked for Crewe Alexandra FC, New York City FC, and the Tampa Bay Rowdies. Eric is currently the Sporting Director and Head Coach of AFC Ann Arbor and works in the youth game with Rush Soccer.


E-mail: eric.rudland@gameinsight.sport

Phone number: 001- (517) 812-0628 

Joel Harrison

Director of Sales - CONCACAF

Joel’s unique background and experience has covered all levels of soccer in the United States from youth to professional and within soccer from coaching to management.

Previous youth coaching experience includes Tampa Bay United, DA Director; Indiana Youth Soccer Association Director of Coaching & Player Development; US Club Soccer id2 National Staff and ODP Region III Staff.  In addition, Joel has 20 plus years of professional and collegiate coaching experience at Triton College, West Texas A&M, Western Kentucky, University of Central Arkansas, Newberry College and St. Leo University. His professional experience came in the United Soccer Leagues with VSI Tampa Bay FC and the Pittsburgh Riverhounds.

Coaching Certification includes, USSF A and National Youth licenses, FAI International Diploma and NSCAA Premier Diploma.

Joel has additional experience in real estate sales and investments, as well as private business ownership.