What is Gameinsight?

We serve the global football community’s diverse stakeholders—players, clubs, coaches, directors, staff, and parents—through our innovative digital platform.

Why are we different?

Football doesn’t exist without people. We aim to democratize access to the sport and promote inclusivity in all regions, at every level.

How do we do it?

We blend social networking, football education, and knowledge sharing to increase our sport’s accessibility to everyone. More than analytics, administrative tools, or coaching courses, we offer mutual support to our worldwide community.

Who are we?

We are an organization for footballers, by footballers. Our people are a global network of football knowledge and experience, growing stronger with each new partner.

Designed by elite coaches and players worldwide

We incorporate match analysis from the UEFA Champions League and other competitions to improve football intelligence for you and your teams.

Join us in our mission to democratize football

Club partners
Pricing

We've designed our memberships to serve the entire football family, from individuals to teams of all sizes

USER

Free

 

Basic platform access

MEMBERSHIP

$9.95

per month

Full content access for individual players or coaches

Planning and development tools

TEAM MEMBERSHIP

$600

per year

Full content access for a limited number of players and coaches

Team management and player development tools

Team or player evaluations

Contact us for schools pricing

CLUB MEMBERSHIP

$1995

base price per year

Full content access for unlimited users

Club activity monitor

Club development tools

Early access pricing, subject to change for future subscribers

FAQ

Yes, and much more. Gameinsight is constantly learning and evolving, seeking growth and optimization for our users. Our fundamental principle is to make the worldwide football community more democratic and merit-based.

What sets us apart is the will to adapt and grow to your needs, both online and offline.

Gameinsight is already packed with features as useful to beginners as established professionals. Our tools include session planners, exercise planners, downloadable player and coach resumés, recruitment planners, squad management worksheets, training schedules, scouting worksheets, and many more innovations to come.

Our aim is to connect human interaction and data analytics—for clubs, coaches, players, and management—to maximize our collective development.

Courses are typically set up as 3 difficulty tiers, with 5 progressive levels per tier, each level building on the previous lessons. Levels are composed as a series of topical modules, followed by testing your new knowledge. After completing the tests, the next course level is unlocked and your learning advances.

The Gameinsight model is built around decision-making: the most important element of success in football.

We want to share the most advanced knowledge throughout the entire football community, taking every participant’s standards to the highest possible level.

We are a platform for exchange, much more responsive and inclusive than learning from a static system. Gameinsight offers its partners opportunities to influence football learning, in turn contributing their knowledge and experiences to the sport’s global community.

As international as the game itself, English is the first language on the platform. Additional core language groups will come to Gameinsight in the future. Football is a lingua franca unto itself, and the language of the game’s invention will be our primary vernacular.

Anyone associated with football. Coaches, players, parents, scouts, administrators, and more. We believe that all members of a team should benefit from the same pool of knowledge, even if their specialties differ.

Throughout its diverse history, all football’s legendary successes emerged from environments where entire teams understood the challenges, strengths, weaknesses, and needs of their teammates. Our integrated learning approach creates a smoother and more effective flow for team development, fostering deeper harmony and greater flexibility.

Free accounts are available to everyone, allowing users to tour the Gameinsight platform and take part in its evolving social features.

After signing up, you can upgrade your account to access Gameinsight’s premium features and courses.

Players can grow their game intelligence independently, and at their own pace. We offer a deeper understanding of development and competition levels, personally and tactically. Critically, we are growing a worldwide network for life beyond playing football.

That’s only the tip of the iceberg. Gameinsight’s tools are designed for time-savvy players to optimize their development process. We will soon offer a comprehensive CV builder, individualized training calendars, and professional networking with teams and coaches across the globe.

Frequently. We aim for a high tempo of new content, relevant to the needs and interests of the global football community. These include new courses, expert seminars, community events, online panel discussions, and more.

Insight and game intelligence strengthen your mind and nerve center. Comprehension and focus makes you faster, stronger, and more efficient, making for better technical decisions.

You choose your priorities. How you focus and train for pace, strength, and technique is as important as how those factors are used in competition.

The pace and breadth of learning is in your hands. We strive to regularly add fresh and relevant content to Gameinsight that challenges and responds to our users.

Experienced Gameinsight mentors are available to support your learning with personal guidance.

Experienced coaches and players want to share their knowledge with others. The Gameinsight program offers one-on-one tailored sessions with seasoned veterans to support your development as a player or coach.

Early access allows us to involve your welcome feedback (email info@gameinsight.sport) in our ambitious development of what we want to be the platform for all of football. We launched with a selection of in-demand features and plan to regularly unveil more and more. We need your help and input to develop them!

Don’t wait, enjoy the Early Access pricing and help us get to our ambitious goals.

Our team

Toni Mickiewicz

VP for Development

Hanna Terry

Social Media and Marketing Manager

Liam Murtaugh

Creative Director

Hans Backe

Football Advisor and Board Member

Lars Lagerbäck

Football Advisor

Tim Carter

Football Strategist

Chris Harris

US | Western Partnerships Representative

Cameron Stoltz

US | Midwest Partnerships Representative

Eric Rudland

US | Great Lakes Partnerships Representative

Jesse Edge

Oceania Partnerships Representative

Filip Pivkovski

Nordic Partnerships Representative

Edwin Condrup

Nordic Partnerships Representative

Joel Harrison

Director of Sales - CONCACAF

Gareth Hamilton

Canada Partnerships Representative

Our Partners

Thomas Edselius

CEO

During Thomas’ 30-year career, he has worked with many multinational companies in various sectors such as AIK Fotball, Linklaters Advokatbyrå, Omega SA and Price Waterhouse AB. Thomas has extensive experience in leadership and organizational development. Thomas served as the CEO for AIK Fotball, one of Scandinavia’s leading football clubs, for four years. He is internationally-proficient with experience from diverse teams and functions—virtual as well as local. Thomas has a bachelor’s degree in economics from Uppsala University and has studied for several years in Missouri, USA and Basel in Switzerland.

John Wall

COO

John is a top development coach and analyst in Sweden. His work is broad and prolific even at a young age. He served with distinction for professional teams as senior Head Coach, Technical Director, and Head Analyst. In charge of AIK Fotball’s top Swedish youth teams, he graduated many players to elite professional careers. John also worked as an analyst with the Finnish National team and contributes to football programming on television and podcasts. He authored several books and manuals on football theory. John is an expert in club culture development—on and off the field—contributing to smart long-term recruitment, and helping youth players attain their senior potential.

Toni Mickiewicz

VP for Development

As a 5-year-old watching training sessions of the Egyptian club Heliopolis from his bedroom window, Toni became forever bound to the sport. He lived and worked in 19 countries on 5 continents, fluently speaks 5 major footballing languages, and always found the sport to be his natural medium and gateway to the world. He self-developed as a scout and scouting instructor from 2003, working in all levels from top European competitions to inner-city community football. Toni manages a network of professionals active in nearly every corner of the globe, and facilitates information and scouting services for international clients.

Hanna Terry

Social Media and Marketing Manager

A former professional football player from Park City, Utah, Hanna grew up playing in the US youth club system. She then attended Northeastern University (Boston), earning a degree in International Relations  and Political Science, while captaining the CAA Championship team under legendary coach Tracey Leone. After graduating, she  joined NWSL’s Portland Thorns for two years and spent an offseason with Apollon Ladies in Cyprus for the UEFA Champions League. In 2016 she moved to Sweden and continued her career in the Damallsvenskan—Sweden’s top league. During her time in Sweden she also earned a Masters Degree in Media and Communication from Malmö University.  Following one year in Norway’s Toppserien and a short season with Denmark’s AGF, Hanna retired in 2021 and  joined the GI team.

Liam Murtaugh

Creative Director

A design professional for over a decade, Liam guided an array of sport, culture, education, and corporate enterprises in evolving their visual identity and creative strategy. He’s served professional football clubs and apparel brands throughout North America and Europe, following education in the US, UK, and Germany. Originally from Chicago, he now lives in Vilnius, Lithuania.

Hans Backe

Advisor and Board Member

Hans ‘Hasse’ Backe is one of Scandinavia’s most experienced football managers. Winning experience from ten countries—including with Manchester City in the English Premier League, New York Red Bulls in the US, FC Copenhagen, as well as the Finnish and Mexican National Teams— provided him a wealth of knowledge to transmit to Gameinsight’s community. Hasse is now a top pundit on Swedish television and a mentor to other coaches.

Lars Lagerbäck

Football Advisor

Lars wrote himself into football legend with his monumental success as head coach of the Iceland National Team for six years. Most notably he led Iceland to Euro 2016—its first major tournament. They drew eventual champions Portugal, conquering Austria and England, only falling to the hosts France in the quarterfinal. He was formerly head coach of Sweden and Norway’s national teams.

Tim Carter

Football Strategist

Coach, Educator, Academy Director, Director of Youth Development, and Scout are some of Tim’s roles that have been part of his 38 years of football experience. Coaching at youth, collegiate and professional levels, he was the Illinois Youth Soccer Association’s Coach of the Year, and named Academy Coach of the Year by United Soccer Coaches and the US Soccer Federation three consecutive years. In 2013, Tim led his U18 Development Academy team to the national championship final and to the 2014 and 2015 quarterfinals.

Tim served as US Soccer’s interim Director of Coaching as well as an A, B and C License instructor. He was a mentor for the US Soccer Academy and a member of the USSF’s coach education study group, developing an instructional course for youth coaching directors.

As an Academy Director, Tim founded and directed the nationally-recognized residential program at Shattuck-St. Mary’s School for over a decade, before joining MLS’ Minnesota United FC as Academy Director in 2016. Under his leadership, numerous players went on to represent their country on youth and senior national teams, and professional careers in MLS and leagues around the world.

Tim served as a USSF National Staff Coach and later as Director of Youth Development. He worked with National Team coaches on Project 2010, including initiatives such as the U14 national development program, the national scouting network, and an international coaching exchange between US Soccer and the Royal Dutch Football Association (KNVB).

In 2012, Tim founded Football Logic, working with youth clubs, coaches, businesses, and various sport organizations to further football growth and development. Carter holds an A License and an Academy Director’s License from USSF and an advanced coaching certificate from the KNVB.

Chris Harris

Western Partnerships Representative

A Bay Area local and former professional in European leagues, Chris Harris played youth football with Bay Oaks, Santa Clara SC, and Mustang SC. He had remarkable success with his 89 and 90 boys state and regional Olympic Development Program (ODP) teams, as well as playing with the U17 United States National Team. Chris went on to play in Bulgaria, Finland and Sweden before becoming a coach and personal trainer in the US and Sweden.

Cameron Stoltz

Midwest Partnerships Representative

Cam Pagani Stoltz has decades of coaching and administration experience including club, high school and collegiate programs. Cam coordinated national coaching schools for US Soccer and worked for the US-hosted 1994 World Cup.

From 2016 to 2020, Cam was Commissioner of the Minnesota Youth Soccer Association. He was the Head Coach for the men’s and women’s programs at Dakota County Technical College from 2002-2015, where he was also Athletic Director. Cam also coached at Minnesota State University Mankato and South Mountain Community College in Phoenix, Arizona. His combined record as a college head coach is  382 wins, 59 draws, and 256 losses.

Cam was also head coach at Tempe High School (Arizona), Mankato East (Minnesota), and returned to scholastic level this year becoming the New Prague (Minnesota) boys’ head coach. He lives in New Market, Minnesota with his wife Lisa and two boys, Mason and Max.

Eric Rudland

Midwest Partnerships Representative

Eric has more than 20 years of history working in football. His experience spans Europe and North America as a porting Director, coach, scout and player. Eric previously worked for Crewe Alexandra FC, New York City FC, and the Tampa Bay Rowdies. Eric is currently the Sporting Director and Head Coach of AFC Ann Arbor and works in the youth game with Rush Soccer.

Jesse Edge

Oceania Partnerships Representative

Jesse is a New Zealand international and former youth captain, playing professionally as a defender and defensive midfielder in the Netherlands, Italy, Slovakia, Czech Republic, and Sweden. He still plys his trade as a player and youth coach in Sweden while representing Gameinsight across the South Pacific.

Filip Pivkovski

Nordic Partnerships Representative

Filip is in an exclusive club of players who represented two national teams—Sweden and North Macedonia. A product of Malmö FF’s respected academy, his promising career as a pacey, offensive player saw him compete at a young age in Italy and England before becoming hampered by injury. 

After much rehab and recovery, Filip trained in scouting and analysis. He quickly developed prolific expertise in spotting talent and evaluating opposition, now maintaining an extensive elite player network.

Edwin Condrup

Nordic Partnerships Representative

Edwin was born and raised in Landskrona, southern Sweden, and currently lives in Malmö. He is an active professional player currently representing Lunds BK. He previously played for Landskrona BoIS in the Swedish Division 1 and Superettan, and Varbergs BoIS in Superettan and Allsvenskan. 

Besides football and Gameinsight, Edwin works with Akea—part of Eleda Group—and runs an investment company together with his siblings.

Joel Harrison

Director of Sales - CONCACAF

Joel’s unique background and experience has covered all levels of soccer in the United States from youth to professional and within soccer from coaching to management.

Previous youth coaching experience includes Tampa Bay United, DA Director; Indiana Youth Soccer Association Director of Coaching & Player Development; US Club Soccer id2 National Staff and ODP Region III Staff.  In addition, Joel has 20 plus years of professional and collegiate coaching experience at Triton College, West Texas A&M, Western Kentucky, University of Central Arkansas, Newberry College and St. Leo University. His professional experience came in the United Soccer Leagues with VSI Tampa Bay FC and the Pittsburgh Riverhounds.

Coaching Certification includes, USSF A and National Youth licenses, FAI International Diploma and NSCAA Premier Diploma.

Joel has additional experience in real estate sales and investments, as well as private business ownership.

Gareth Hamilton

Canada Partnership Representative

Gareth started coaching in 1994 and has been involved in all levels of the game spanning over three continents. Representing Northern Ireland at youth level and playing in the NCAA, Gareth quickly transitioned to coaching. 

Having worked with The FA, Coerver Coaching and Arsenal FC Academy, Gareth was appointed as the Head Coach for the Arsenal Soccer School joint venture with Emirates Airlines in Dubai. Since arriving in Canada he has worked with Toronto FC academy, held the position of Technical Director for Toronto