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Liam Murtaugh

Creative Director

A design professional for over a decade, Liam guided an array of sport, culture, education, and corporate enterprises in evolving their visual identity and creative strategy. He’s served professional football clubs and apparel brands throughout North America and Europe, following education in the US, UK, and Germany. Originally from Chicago, he now lives in Vilnius, Lithuania.

Thomas Edselius


During Thomas’ 30-year career, he has worked with many multinational companies in various sectors such as AIK Fotball, Linklaters Advokatbyrå, Omega SA and Price Waterhouse AB. Thomas has extensive experience in leadership and organizational development. Thomas served as the CEO for AIK Fotball, one of Scandinavia’s leading football clubs, for four years. He is internationally-proficient with experience from diverse teams and functions—virtual as well as local. Thomas has a bachelor’s degree in economics from Uppsala University and has studied for several years in Missouri, USA and Basel in Switzerland.

E-mail: thomas.edselius@gameinsight.sport

Phone number: 0046 – 73 091 12 11

John Wall


John is a top development coach and analyst in Sweden. His work is broad and prolific even at a young age. He served with distinction for professional teams as senior Head Coach, Technical Director, and Head Analyst. In charge of AIK Fotball’s top Swedish youth teams, he graduated many players to elite professional careers. John also worked as an analyst with the Finnish National team and contributes to football programming on television and podcasts. He authored several books and manuals on football theory. John is an expert in club culture development—on and off the field—contributing to smart long-term recruitment, and helping youth players attain their senior potential.

E-mail: john.wall@gameinsight.sport

Phone number: 0046-723228106

Toni Mickiewicz

VP for Development

As a 5-year-old watching training sessions of the Egyptian club Heliopolis from his bedroom window, Toni became forever bound to the sport. He lived and worked in 19 countries on 5 continents, fluently speaks 5 major footballing languages, and always found the sport to be his natural medium and gateway to the world. He self-developed as a scout and scouting instructor from 2003, working in all levels from top European competitions to inner-city community football. Toni manages a network of professionals active in nearly every corner of the globe, and facilitates information and scouting services for international clients.

E-mail: toni.mickiewicz@gameinsight.sport

Phone number: 0046-76 007 33 21 

Niclas Bystedt


Hans Backe

Advisor and Board Member

Hans ‘Hasse’ Backe is one of Scandinavia’s most experienced football managers. Winning experience from ten countries—including with Manchester City in the English Premier League, New York Red Bulls in the US, FC Copenhagen, as well as the Finnish and Mexican National Teams— provided him a wealth of knowledge to transmit to Gameinsight’s community. Hasse is now a top pundit on Swedish television and a mentor to other coaches.

Lars Lagerbäck

Football Advisor

Lars wrote himself into football legend with his monumental success as head coach of the Iceland National Team for six years. Most notably he led Iceland to Euro 2016—its first major tournament. They drew eventual champions Portugal, conquering Austria and England, only falling to the hosts France in the quarterfinal. He was formerly head coach of Sweden and Norway’s national teams.

Chris Harris

Western Partnerships Representative

A Bay Area local and former professional in European leagues, Chris Harris played youth football with Bay Oaks, Santa Clara SC, and Mustang SC. He had remarkable success with his 89 and 90 boys state and regional Olympic Development Program (ODP) teams, as well as playing with the U17 United States National Team. Chris went on to play in Bulgaria, Finland and Sweden before becoming a coach and personal trainer in the US and Sweden.

Gareth Hamilton

Sales Canada

Gareth started coaching in 1994 and has been involved in all levels of the game spanning over three continents. Representing Northern Ireland at youth level and playing in the NCAA, Gareth quickly transitioned to coaching. 

Having worked with The FA, Coerver Coaching and Arsenal FC Academy, Gareth was appointed as the Head Coach for the Arsenal Soccer School joint venture with Emirates Airlines in Dubai. Since arriving in Canada he has worked with Toronto FC academy, held the position of Technical Director for Toronto

Email: gareth.hamilton@gameinsight.sport
Cameron Stoltz

Sales US

Cam Pagani Stoltz has decades of coaching and administration experience including club, high school and collegiate programs. Cam coordinated national coaching schools for US Soccer and worked for the US-hosted 1994 World Cup.

From 2016 to 2020, Cam was Commissioner of the Minnesota Youth Soccer Association. He was the Head Coach for the men’s and women’s programs at Dakota County Technical College from 2002-2015, where he was also Athletic Director. Cam also coached at Minnesota State University Mankato and South Mountain Community College in Phoenix, Arizona. His combined record as a college head coach is  382 wins, 59 draws, and 256 losses.

Cam was also head coach at Tempe High School (Arizona), Mankato East (Minnesota), and returned to scholastic level this year becoming the New Prague (Minnesota) boys’ head coach. He lives in New Market, Minnesota with his wife Lisa and two boys, Mason and Max.


E-mail: cameron.stoltz@gameinsight.sport

Phone number: 001 – (952) 454-5578

Eric Rudland

Midwest Partnerships Representative

Eric has more than 20 years of history working in football. His experience spans Europe and North America as a porting Director, coach, scout and player. Eric previously worked for Crewe Alexandra FC, New York City FC, and the Tampa Bay Rowdies. Eric is currently the Sporting Director and Head Coach of AFC Ann Arbor and works in the youth game with Rush Soccer.


E-mail: eric.rudland@gameinsight.sport

Phone number: 001- (517) 812-0628 

Jesse Edge

Head of marketing

Jesse is a New Zealand international and former youth captain, playing professionally as a defender and defensive midfielder in the Netherlands, Italy, Slovakia, Czech Republic, and Sweden. He still plys his trade as a player and youth coach in Sweden while representing Gameinsight across the South Pacific.

E-mail: jesse.edge@gameinsight.sport

Phone number: 0046 76-037 75 72 

Filip Pivkovski

Sales EU

Filip is in an exclusive club of players who represented two national teams—Sweden and North Macedonia. A product of Malmö FF’s respected academy, his promising career as a pacey, offensive player saw him compete at a young age in Italy and England before becoming hampered by injury. 

After much rehab and recovery, Filip trained in scouting and analysis. He quickly developed prolific expertise in spotting talent and evaluating opposition, now maintaining an extensive elite player network.

Email: filip.pivkovski@gameinsight.sport

Phone number: 0046-70 267 67 49 

Edwin Condrup

Head of Sales

Edwin was born and raised in Landskrona, southern Sweden, and currently lives in Malmö. He is an active professional player currently representing Lunds BK. He previously played for Landskrona BoIS in the Swedish Division 1 and Superettan, and Varbergs BoIS in Superettan and Allsvenskan. 

Besides football and Gameinsight, Edwin works with Akea—part of Eleda Group—and runs an investment company together with his siblings.

E-mail: edwin.condrup@gameinsight.sport

Phone number: 0046-73 326 69 74 

Joel Harrison

Director of Sales - CONCACAF

Joel’s unique background and experience has covered all levels of soccer in the United States from youth to professional and within soccer from coaching to management.

Previous youth coaching experience includes Tampa Bay United, DA Director; Indiana Youth Soccer Association Director of Coaching & Player Development; US Club Soccer id2 National Staff and ODP Region III Staff.  In addition, Joel has 20 plus years of professional and collegiate coaching experience at Triton College, West Texas A&M, Western Kentucky, University of Central Arkansas, Newberry College and St. Leo University. His professional experience came in the United Soccer Leagues with VSI Tampa Bay FC and the Pittsburgh Riverhounds.

Coaching Certification includes, USSF A and National Youth licenses, FAI International Diploma and NSCAA Premier Diploma.

Joel has additional experience in real estate sales and investments, as well as private business ownership.

Jon Burklo

Educational content


After playing professionally for 3 years in Europe and the US, Jon started his coaching career in San Antonio, TX with Lonestar SC San Antonio. Over the next 6 years, Jon coached at nearly every level of the game including youth, college and at the first team level with Corinthians FC SA in their inaugural season in the NPSL (4th division).

In 2015, he moved to St Louis to work with one of the strongest player development clubs in the country, St Louis Scott Gallagher, where he coached in the US Development Academy and with a number of players now playing in MLS and at the highest level in Europe. In 2019, 

Jon took a position as Academy Director with RISE SC now competing in MLS NEXT, the highest level of play for youth soccer in the US. By way of licensure, Jon received his USSF A license in 2012 and the USSF Academy Director License in 2021.


E-mail: jon.burklo@gameinsight.sport

Phone number: 001 (210) 792 9913